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Importance of staying close to technology led innovations and my reflections on the decisions I made!

Having spent close to 12 years in the consumer insights and market intelligence industry, I have witnessed some of the innovations from close quarters. However, my contribution was limited to understanding the efficiency and effectiveness with which these brand/product innovations were launched in market – the genesis of market research. To my experience and knowledge, while the fundamentals of market research stay unchanged, it the delivery model that needs to go for a complete overhaul.

Speaking on today’s market scenario, marketing organization or for that matter any department within the larger organization have access to a lot of data from various sources. And these organizations/departments are finding it difficult to manage and analyze this data. For challenges like these the key stakeholders need to think out of the box and create ways to make use of the abundant data they sit on. One of the ways companies can benefit it through Business Process Automation (BPA). BPA has been a buzz word since last 3 to 4 years, however what I notice was that nobody really understands it completely including me. Having read through many articles, research papers and case studies, I realized that I had developed certain liking for this topic and this sowed the seed of me getting to explore the fast evolving world of BPA.

The choice was clear between continuing my role as business development director or take a step back to start a completely new journey in the field of Automation. I decided to take up the later as it gave me more longterm benefits while staying close to the field of Insights and Intelligence.