Simulated In-Context Environment for Consumer Behavioral Analysis and Ad Testing
DigiLife provides a revolutionary approach to understanding consumer behaviors on major digital platforms. It is a sophisticated simulation of various popular online environments, including social media, video and music streaming, and eCommerce platforms. This solution is adept at capturing intricate consumer behaviors and is particularly valuable for advertising effectiveness measurement and eCommerce behavioral analysis.
With the rise of in-app advertising and eCommerce, marketers face the challenge of evaluating ad effectiveness and understanding consumer behaviors on platforms that typically restrict data sharing and third-party testing. DigiLife addresses this challenge by offering a comprehensive solution.
DigiLife is a meticulously designed platform that replicates popular digital environments. These include social media platforms, search engines, eCommerce sites, news websites, and gaming apps. It allows businesses to test how users engage with advertisements or branded content in a natural and immersive in-context survey setting.
DigiLife stands out for its code-free environment, mimicking online platforms that can be integrated within any survey script. The platform offers flexibility to alter and guide user flow and tracks engagement with both the platform and the branded content.
DigiLife includes simulations of various popular platforms such as:
DigiLife creates simulated interactive environment that you can directly embed in your survey and after your respondents have seen your ads / content you can ask them unaided questions (do you remember seeing an ad from Brand X) as they browse through the platform naturally or ask them aided questions such “do you remember seeing an ad from Brand X” and “how much do they like the ads”.
Screen your audience through surveys and expose them to the test content embedded in the simulated environment.
The simulation allows users to naturally interact with platforms, providing genuine responses to your content.
Follow up with unaided or aided diagnostic questions to gauge the impact of your content.
DigiLife is versatile, with applications ranging from ad testing in natural browsing on various platforms to understanding eCommerce behavior through simulated shopping experiences.
Simply place your ads or branded content and while users naturally browse through the everyday platform, without telling them what we are testing, and follow up with questions related to the test. By creating multiple groups of respondents with different test or control contents in the same environment you can learn what works the best.
By simply comparing different groups of consumer exposed to different contents/ads or control group, learn about your audience using both survey and behavior data.