Pre-loader

Latest Articles

Sharing thoughts, ideas, stories and news with everyone.

blog image
author image

by Gururaj Kulkarni

Feb 29, 2024

15 mins read
Evolution of Hybrid Market Research

The landscape of market research has undergone a remarkable transformation in recent years, driven by the fusion of traditional methodologies and cutting-edge technologies.

blog image
author image

by Gururaj Kulkarni

Feb 04, 2024

15 mins read
Give Your Reports a Boost of Automation

In the fast-paced world of business, efficiency is key. As organizations strive to stay competitive, automation has become a powerful tool to streamline processes and enhance productivity.

blog image
author image

by Gururaj Kulkarni

Jan 31, 2024

10 mins read
Navigating the depths of consumers digital interactions

In the age of smartphones and constant connectivity, the treasure trove of data generated by mobile devices is staggering. Mobile metering, a powerful tool for collecting behavioral data

blog image
author image

by Gururaj Kulkarni

Jan 24, 2024

10 mins read
7 point ready reckoner to establish and execute D.I.Y research solutions

"D.I.Y Research" or Do-It-Yourself Research refers to the process of conducting research studies independently, without relying on external research agencies or professionals.

blog image
author image

by Gururaj Kulkarni

Dec 18, 2023

5 mins read
The Power of Impact: Unveiling the True Potential of Media

In the dynamic landscape of media, where information flows ceaselessly and attention spans are fleeting, the adage "Media is effective only when the creative is impactful" stands as a guiding principle.

blog image
author image

by Gururaj Kulkarni

Jul 22, 2023

Taking control of your consumer insights

We all know consumer insights is a key driver of business strategy for all the B2C companies. Companies often outsource research to

blog image
author image

by Gururaj Kulkarni

Nov 15, 2022

15 mins read
5 must have Automation tools for Data Consultancy and Management firms

One of the most important aspects for sustaining a business from a regular client, Agencies have to constantly provide more services in terms of IVAs (Insight Value Adds)

blog image
author image

by Gururaj Kulkarni

Aug 10, 2021

8 mins read
Make evidence based decision making (Part 2) - Product Innovation

With the emergence of e-commerce and the access and reach it provides, many small and big companies are now adopting e-commerce in a big way.

blog image
author image

by Gururaj Kulkarni

Jun 23, 2021

5 mins read
Make evidence based decision making (Part 1) - Digital Content

With the emergence of e-commerce and the access and reach it provides, many small and big companies are now adopting e-commerce in a big way.

blog image
author image

by Gururaj Kulkarni

May 03, 2021

10 mins read
Are you getting the best ROI from your digital content and in-app ads?

With the ever-increasing clout of digital content and exponential growth of e-commerce space, brands are catching up with appropriate digital content